Frequently asked questions
Short answers about the analyzer. Still curious? Run a free analysis and see what it says about your site.
How much does Icepath cost?
Nothing. The Site Analyzer and its PDF report are completely free — no account, no trial clock, no upsell at the end. Icepath is a personal project, not a subscription product.
What does the Site Analyzer check?
Two scorecards. SEO Health covers the technical and on-page basics: title tags, headings, meta descriptions, structured data, content depth and mobile readiness. AI Readiness covers how prepared the site is to be found, read and cited by AI engines — crawler access, llms.txt, entity schema and answer-ready content.
Which AI engines does it check readiness for?
The analyzer reads your robots.txt for the crawlers behind ChatGPT (GPTBot, OAI-SearchBot, ChatGPT-User), Claude, Gemini, Perplexity and the Common Crawl data that feeds other models, including Grok's ecosystem. Each report also generates a list of questions you can ask those engines directly to see whether your business comes up.
Do I need an account to analyze my site?
No. The analyzer is public — enter a URL and get the full report. Accounts exist only for the private lab dashboard behind the scenes; visitors never need one.
Is my website data stored?
Reports are generated live, from a fresh fetch of your site each time you run one. Icepath doesn't save, publish or share your results — download the PDF if you want to keep a copy.
Who built Icepath?
Icepath is the personal lab of Travis Goldston, a guy with too many ideas and not enough time to execute them. He does SEO, content, and paid media, and he built it to experiment with AI search hands-on — learning, measuring and tinkering with it on live data.